Auto Trader’s summer briefing provided extensive analysis of the electric vehicle (EV) market, highlighting the crucial role of affordability and strategic discounting in shaping consumer behaviour.

However, affordability remains a major hurdle despite EV manufacturers’ efforts to gain greater market share.

Auto Trader’s management team covered these aspects in depth and delved deeper into the current dynamics impacting the EV market.

Marc Palmer, the online marketplace’s chief strategy and insights officer, provided some perspective on the fluctuating interest in electric vehicles so far this year:

“The share of new electric cars for sale on Auto Trader rose to 28%, but fell at the start of the year, but is now creeping back up.

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