Microsoft has increased the prices for Xbox Game Pass.

As reported by The edge, The pricing changes went into effect last night (July 9), with the price of Game Pass Ultimate going up from £12.99 per month to £14.99 per month in the UK, or from £49.99 to £54.99 per year. PC Game Pass is also increasing from £7.99 per month to £9.99 per month. All of these price changes currently only apply to new customers, not existing customers who are already subscribers.

While this may seem like a fairly standard price increase, Microsoft claimed during its acquisition of Activision Blizzard King last year that buying the Duty studio would not lead to an increase in subscription fees. While the wording did not rule out a price increase entirely, and only stated that there would be no direct increase as a result of the deal, fans are still annoyed.

Another change to the overall promise of Game Pass is the new Standard tier. Currently priced at $14.99 per month, it doesn’t include cloud gaming or day one access to the first-party games Microsoft puts on Game Pass. This feature was arguably the service’s biggest draw, as it meant people could play the upcoming Call of Duty: Black Ops 6 at no extra cost when it launches later this year.

A lack of access to cloud gaming for this tier is also a blow to the value of the service, which allows gamers to stream games directly to their consoles without the need for large setups.

In other news, House of the Dragon Actor Abubakar Salim has spoken out about the abuse he received online after he launched a game about the grief he felt following the death of his father.